Defining a Style for your Website
Some customers ask us to just create a website that will sell their products or services, and we will do that if you ask, but we usually end up with a more effective website when we work with you. You know who your customers are and what makes them buy your products or services. We can suggest a style (colors, fonts and layouts) that will appeal to your customers, but you know them better than we do, so we will work with you to define the style of your website.
If you need some ideas, spend some time looking at websites and thinking about what you like and don't like, then look over your competitors' websites and think about what we can do to make your website better than theirs.